IIAR Webinar – 11th September – Best Practices in the Rules of Engagement

Keep calm and follow the rulesDate: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here

AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue reading

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[GUEST POST] Quiz: How Mature is Your Analyst Relations Program?

  1. How often are you surprised by an important analyst report impacting your company?

    1. All the time, my life sucks.

    2. Every now and then my morning is ruined.

    3. Not often, sometimes a peripheral analyst will write something unexpected without checking in.

    4. It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.

    5. Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue reading

New IIAR best practice primer paper: Who are industry analysts and what do they do?

Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.

With this in mind, the IIAR is releasing a primer on the analyst industry. Continue reading

IIAR Best Practice Webinar: A practical guide to measurement

Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released. We will be hosting a Best Practice Webinar on the subject on the 20th June 11th July 2013.

Continue reading

IIAR Best Practice Webinar: The AR Compass

The AR CompassOne of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme.  The latest IIAR Best Practice Paper has just been released and covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. During this call, we’ll detail this framework and explain how to leverage it for your benefit. Continue reading

[Guest Post] Maximizing the impact of an analyst briefing – 1 of 2

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner

In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the impact of an analyst briefing’. The IIAR will be holding a webinar with Richard on October 4th to hear more about his book and IIAR members wishing to buy his book will receive a 50% discount.

Most analyst firms, including Gartner, do not charge for analyst briefings. Savvy PR professionals take advantage of this to get early recognition of their clients. The analyst briefing is one of the most important ways to influence a vendor’s position in the all important Gartner Magic Quadrant. With Gartner, the vetting process is more stringent than for an inquiry, which is another opportunity to interact with key analysts but is reserved for paying clients.  You have to fill out a briefing request and send it in. You should know beforehand which analysts you want on the call; if you appeal to more than one, you may get several on the call. A briefing is a rare opportunity to get a full hour of an analyst’s time. Follow this guide to maximize the impact of your analyst briefings. Continue reading

[GUEST POST] It’s the quality of the quantity that counts…..

Today’s post is from Mark Duke (blog, @marcduke, LinkedIn), who is an independent AR consultant. See also this post on AR measurements by @elliewarner.

I picked up on Forrester AR discussion about examples of the quantified business value generated by AR. (see here) for full details. Continue reading

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