Making the most of CeBIT (even at the last minute)

CeBIT logoIt’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.

Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading

[AR JOB POSTING] Intel – Industry Analyst Relations Manager – Santa Clara, CA.

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The Intel Corporation thoroughly embraces the philosophy of having a highly diverse workforce and stands by this philosophy by having aggressive diversity recruiting; hiring and retention goals……….

Be on the forward looking end of our global communication strategies.  Gather inputs to what are the latest technological trends, what’s new, what’s happening, and where is this technical market place heading: Wearables, Embedded tech, Intelligent systems?  Help find how Intel can adapt to these new and exciting markets.  Bring fresh perspectives and feedback back to our leaders so they can make effective decisions. And help accelerate revenue and sales of some of the most innovative technology products on the planet.  Become a part of the excitement, come “Look Inside” here at Intel. Continue reading

Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.

AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue reading

[IIAR Teleconference] There’s a crisis in analyst relations

After more than a decade consulting to analyst relations teams, and some year before as an analyst, I’m seeing a deep, and deepening, crisis in analyst relations. It’s reflected in hard data from surveys of analysts and, in discussions over the last few weeks with AR colleagues in the hub of that crisis (the USA), I’m seeing it confirmed by the experiences and challenges facing AR professionals. Continue reading

[GUEST POST] Trends: Influencers Aspire For Market Maker Status

(This post is cross-posted on the SoftwareInsider blog.)

Eight Major Influencer Types Exist Today

Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models.  In the past, eight influencer types followed five distinct traits (see Figure 1):

  1. Fame. Awareness, notoriety, perceived market status.
  2. Fortune. Billing rates, wealth, earnings.
  3. Market impact. Buy-side decisions making, sell-side product direction.
  4. Personal impact. Individual decisions, behaviour changes.
  5. Initial business model. Revenue drivers, monetization strategy.

Figure 1. Five Traits Of The Major Influencer Types

Continue reading

[Job Posting] Senior AR Specialist, JDA (MA, TX, AZ / USA)

JDA is looking for a Senior Analyst Relations Specialist. As part of the communications team this position will contribute to an analyst relations program that ensures regular, two-way communication with global industry analysts in the supply chain management, retail and enterprise management software space. This position will be located in Cambridge, MA, preferred or Dallas, TX or Scottsdale, AZ.    Continue reading

Analyst technology predictions 2011

(Edit – updated with more predictions. Computing have taken extracts and copied on their site – if anyone spots the citation please let me know!)

[Originally posted on Technobabble 2.0] Every year industry analysts formally put their reputation on the line and make predictions for the next 12 months. This post aims to summarise their views in one place – I recommend you click on the links by each post if you want to read more detail.

And for a bit of fun, why don’t you also compare how they did last year on this post

Firms included are: Gartner, Ovum, CCS Insight, Nucleus Research, HfS,  Infotrends, Quocirca, IHS Screen Digest, Forrester, Disruptive Analysis Continue reading

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