Announcing the 2014 IIAR Analyst Relations Team of the Year

IIAR AR Team of the Year 2014

Working for a large IT or Telco vendor brings many perks but it’s not all plain-sailing. Having worked for the likes of HP and IBM, we know a thing or two about life in the megavendor fast lane: long hours, multiple internal stakeholders to please, ever-increasing targets to meet, ever-decreasing resources at your disposal, and of course even larger numbers of analysts with more varied coverages to service.

We also know that AR programs can vary widely from one large vendor to another, which is why we wanted to provide a ranking of these firms. We initially wanted to have a ranking of the ‘top 10’ megavendors, but we soon discovered that there are not that many companies which fit the criteria. In order to keep things serious, we established a cut-off point of revenues over US$20 billion, and in order to bring as wide a bearing as possible to the term ‘megavendor’, we decided to stipulate that those vendors should sell a mix of at least three of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, Business consulting. Continue reading

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IIAR Election Results – The New Board

The IIAR is delighted to announce the election results of its new Board Members for 2014. Following transitional board meetings in December and January the new board will be effective for 12 months. Continue reading

New Face on the IIAR Board – Thank-you Hannah, Hello Allen

With experience leading the US, West Coast IIAR Chapter and on the IIAR Board Hannah Hyman now has a new role in life, as a Mother. Congratulations from all go to Hannah on her first born child; at least working in Analyst Relations is good training for long days and short nights ! Amongst the many roles Hannah undertook for the IIAR Hannah looked after the Forrester relationship and IIAR Certification and for all her tireless work we all send our grateful thanks and very best wishes. Thank-you Hannah !

The IIAR Board is a busy team and we cannot be without a board member for long, so joining the Board is Allen Valahu – Welcome ! Allen is currently Global Industry Analyst Managing Director at Accenture  where he had worked for nearly 15 years. With roles in Media Relations, Corporate Communications as well as Analyst Relations Allen brings a wealth of experience to the IIAR Board. Allen is full of ideas for the IIAR and is keen to commit time amongst his busy schedule to the team. As an American based in Paris Allen will bring an US, Mid-Atlantic and European perspective to the team. So, welcome to the board Allen, we all look forward to meeting you at the next event !

Having mentioned “certification” (above) it would be remiss not to remind all the IIAR offers Professional Certification to both IIAR Members and non-members. So why not add a new line to your CV ? Full details are available here.

IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts.

This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations (AR) professionals with four or eight years plus experience respectively focused in the AR industry.

Ed Gyurko – IIAR Certified Expert, Former Board Member and Influencer Engagement Manager, Logica (LinkedIn, @edgyurko) one of the first qualifying experts said, “The new IIAR certifications will not only help provide AR professionals with a way of differentiating themselves in the marketplace, but will also help enhance the AR profession overall.

Ellie Warner – IIAR Certified Expert, Director, Corporate Communications APJ, EMC (LinkedIn, @elliewarner) commented, “The new IIAR certifications are good for AR professionals both as individuals and as a community. They not only provide industry recognition, but also help to increase the knowledge base of the AR professional through the best practice white papers and case studies that have to be completed as part of the assessment.” Continue reading

IIAR Exam version 2.0 Launched Today

We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online.

All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached and so having sat the original test, the Board got together to look at questions which needed clarifying, updating or taking out altogether. Criticisms of the old test had included complicated wording, confusion over double negatives and some of the multiple choice options. We’ve gone through each question with a fine tooth-comb and are now happy that the test offers straight forward questions, with questions relating to today’s challenges and demands of the AR professional.

There are a few less questions, now 117 in total rather than 120 but the time limit of 90 minutes remains the same, which should give candidates plenty of time to double-check answers where necessary. It is an open-book exam and can be taken at any time but it must be taken in one sitting.

Candidates who would like to take the test should email the IIAR Secretary who will send through unique login details and password so you can access the test. Continue reading

Election Results: The New IIAR Board

The IIAR is delighted to announce the election results of its new Board Members effective as of 1 December 2011 for 12 months.

The new Board is as follows: Continue reading

IIAR Appoints New USA West Coast Chapter Lead

I am delighted to announce that Hannah Hyman has been appointed as our new Chapter Lead representing the IIAR west coast.

Hannah is currently part of the IT Influencer Relations team at SAP, covering analyst relations for Services and Support topics. Hannah has been in the technology industry for most of her career. Most recently, she worked at Waggener Edstrom Worldwide with the Microsoft Dynamics team as an analyst relations manager, covering both CRM and ERP. Prior to her work with Microsoft, Hannah was at Forrester Research and Oracle in a sales capacity.

Hannah will be helping to ensure the west coast receives regular communication and access to events as well as hosting local meet ups.

To contact Hannah please email her directly or get in contact with me and I can pass the message on.

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