Posted on Thursday 2nd October 2014 by Trevor IIAR
How do you ensure that your AR programme is adding value to the business? How do you build a strategic AR programme?
In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be answering at our next UK meeting.
Before this discussion, there’s an exclusive session with IDC. Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC, will be speaking on its reach and influence with the end-user community. Continue reading
Filed under: Events, IIAR, IIAR Forum | Tagged: IDC, UK Forum | Leave a comment »
Posted on Wednesday 1st October 2014 by Trevor IIAR
The IIAR German Chapter will be holding its 2nd Stammtisch Event on the 7th October 2014. Starting at 6pm CET German AR Professionals will be meeting at the Ella Restaurant, Munich. The topic for this meetings discussion is – AR measurement and its relevance for successful positioning of AR towards internal stakeholders. (German characteristics). If you are local, in the area or are able to travel why not join your fellow AR Professionals and come along. Register: <<Here>>. Attending is free for IIAR Members, there is a small charge for non-members.
The next event of the IIAR German Chapter is a Webinar covering the German analyst landscape will be held in November 2014 – date to be confirmed. Details to follow.
Filed under: Events, IIAR, IIAR Germany, IIAR Networking Event | Tagged: IIAR Germany | Leave a comment »
Posted on Tuesday 23rd September 2014 by David R
We’re delighted to confirm that IDC will be speaking at our next IIAR meeting in London on its reach and influence with the end-user community.
Please do hold the date (Wednesday 15th October from 5.00 – 7.00pm) for this exclusive and insightful session.
More to follow…
In the meantime, do let Trevor know if you want to come along. (Entry is free to all IIAR members. Non-members are also welcome but there may be a small charge).
Filed under: Events, IIAR, IIAR Forum, Upcoming | Tagged: UK Forum | Comments Off on BREAKING NEWS – IDC to speak on end-user influence at new UK meeting
Posted on Tuesday 26th August 2014 by Trevor IIAR
Date: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here
AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue reading
Filed under: AR Best practices, AR debates, ethics, Events, IIAR, IIAR Best Practices Paper, IIAR Discussion Group, IIAR Webinar, Papers | Tagged: Ethics, IIAR Best Practices Paper, IIAR webinar | Leave a comment »
Posted on Thursday 14th August 2014 by David R
As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR summer party, you missed out on another treat of an evening. Someone described it as “the networking event of the summer” and if you were there, it’s easy to see why. Another said “stunning views, great company, interesting conversations, nice food, free booze – it couldn’t get any better.” Continue reading
Filed under: Events, IIAR, IIAR Networking Event | Tagged: History, UK Forum, UK Summer Party | Comments Off on Analysts party in the sunshine
Posted on Tuesday 12th August 2014 by Trevor IIAR
IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc.
Date: 5th September 2014
Time: 4pm BST, 5PM CET, 11am EST
Location: IIAR Webinar – Register HERE
On the 30 July 2014, the Board of Progressive Digital Media Group Plc
, the provider of high quality premium business information to the consumer and technology markets, confirmed their acquisition of CurrentAnalysis Inc. We will be joined by their CEO and others who will present and discuss their acquisition; during which they will cover – Strategy, Business Models, Clients Served, Value Proposition and ultimately “Why should AR care?”
Filed under: Events, IIAR, PDM Group | Tagged: History, IIAR, IIAR webinar | Leave a comment »
Posted on Sunday 6th July 2014 by Trevor IIAR
To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here.
Several IT buyer surveys have established that industry analysts are the second biggest influence on technology buying decisions, behind peer groups but well ahead of consultants. Analysts influence through a number of different avenues – by direct phone conversations, by creating a broad media buzz through subscription research, media quotes and in social media such as blogs and the rapid fire of Twitter.
Intuitively, most AR professionals know that they need to track what analysts are saying via all these outlets, but are overwhelmed by the sheer magnitude of the task. Shouldn’t it be easy in the age of “GOOGLE” to find anything that exists on the internet? Technically, YES! Although, when you are monitoring more than a handful of analysts across their research, blogs, Twitter and media quotes, things can get a little hectic.
See also the following IIAR Best Practice papers (membership required):
Filed under: Events, IIAR, IIAR Webinar | Tagged: AR Tools, ARInsights, History | 1 Comment »