[JOB POSTING] Marcom Management, Microsoft – US

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Do you have a challenger mentality, stellar communication skills, and a knack for uncovering compelling story angles?   WWLP marketing is looking for a highly skilled AR/PR Manager to change perceptions of Microsoft licensing worldwide.   We need someone who can build strong relationships with the most influential media & analyst groups; someone to drive thought leadership around innovative and simplified licensing; someone to craft and successfully land a new narrative through analysts, press and social media.

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IIAR Webinar – 11th September – Best Practices in the Rules of Engagement

Keep calm and follow the rulesDate: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here

AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue reading

Wrap-up: Netscout vs. Gartner re. Magic Quadrant positioning

gartner[1]Two Three interesting takes on Netscout suing Gartner for not putting them in the leaders quadrant:

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What does analyst influence mean to you?

What does analyst influence mean to you?

If you’re in AR, how do you get it, and how do you measure it?

If you’re an analyst, how do you know whether you have it?

 

“Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how to define, optimize or measure analyst influence. It can be a source of confusion and frustration for AR practitioners and our stakeholders, not to mention the analysts who are expected to provide it! Continue reading

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

Gartner has its ‘listening hat’ on at the UK AR Regional BriefingNew methodologies introduced by Gartner

Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.

Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue reading

[GUEST POST] Key Requirements for Vendors When Briefing Software Analysts

DrNatalie%20Headshot%20color[1]By NataliePetouhoff from Constellation Research.

In any given week, analysts hear many pitches. What may not be apparent is “How engaged is the analyst?” So if you are a vendor, how do you engage an analyst? First, don’t be one of those people who is more interested in getting through all your slides in the short period of time you have with the analyst versus really having an engaging conversation with the analyst. Continue reading

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

“We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues.

Cynicism reigns when it comes to judging analysts, which reflects the way many of us might feel about the role they, and other influencers, have when recommending IT products or services.

Admittedly some are harder to engage than others if you do not have a subscription, but is that true of all Analyst Houses or is there a middle ground?

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First German IIAR Stammtisch kicks off

The first German IIAR Stammtisch will kick off on Tuesday, 24th June, at 5pm CET at Cordobar, located in the famous Glockenback district of downtown Munich on, at Ickstattstraße 1a.

This is a must-attend event for Analyst Relations professionals working in Germany, or with German-focused analysts. The IIAR is building a community of AR pros in Germany and we’re getting together to network and discuss German-specific elements of AR. Continue reading

Gallic research firms get cosy: after taking on Germany, CXP and PAC merge

Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.

On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.

Their claim to be the leading European analysis firm conveniently forgets Ovum however…

More to follow soon.

Updated 15/06/14: register here for a an IIAR call with:

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[GUEST POST] This Thursday, learn what the new Ovum is up to: webinar with CEO Steve Hotham

The new CEO at OvumSteve Hotham, is hosting a webinar on Thursday this week (May 22nd 2014) at 1600 UK time.

It’s open to all AR professionals and users of the current Ovum and Informa Telecoms & Media (ITM) research services.

According to Claire Booty, PR manager for Ovum, Steve will use the webinar to explain the rationale behind the merger of Ovum and ITM, highlight its new products, research agenda, and introduce key staff appointments.

If you want to attend, just email Claire with the names, job roles and contact details of those who wish to attend. She’ll send you all the details.

 

 

About the author

David Rossiter (LinkedIn@davidrossiter) runs Sunesis, a specialist AR agency, and writes the Analyst Insight blog.  He is a former board member of the IIAR and is now co-chair of the UK chapter.

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