[JOB POSTING] Global Customer Reference Manager, Sitecore – UK/US

SitecoreRole: Global Customer Reference Manager
Company: Sitecore
Location: US or UK

Job description
Sitecore is the global leader in customer experience management software, delivering highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. Sitecore’s experience platform delivers one connected experience across both on and off-line channels; enabling marketers to own the experience of everyone that engages with their brand, and easily engage in seamless conversations with their audiences when and where they want.The Global Customer Reference Manager is responsible for developing a strong portfolio of global customer references that strengthen our market position, accelerate the sales cycle, inspire existing customers, facilitates adoption of our cutting edge product suite and support Marketing and PR activities.

As the Global Customer Reference Manager, you will working closely with the Customer Success teams globally, identifying potential strategic references, building strong relationships with these customers at executive level, and driving conversations that draw out key business value oriented information for reference materials.

Success in this role requires a full understanding of Sitecore’s strategy, product suite, sales process, customer perceptions and considerations, as well as the competitive landscape, and effectively leveraging this knowledge to inform and acquire reference requirements, priorities, messages and content development.

You will have an opportunity to:

  • Create an effective Global Customer Reference Program
  • Develop a comprehensive list of reference customers that can be used externally to support the sales cycle for both prospect and existing customers, marketing activities, PR, analyst relations, and strategic partnerships
  • Build a strong portfolio of customer success stories and content that fulfils the requirements of all stakeholders to be used by marketing to create reference materials, including written case studies, sales materials, customer videos, etc.

Key Responsibilities:

  • Collaborate with internal stakeholders and their teams to maintain a current record of reference needs
  • Work closely with Sales, Product Marketing and Corporate Marketing to understand the market landscape, sales opportunities, Sitecore products and differentiators, messages, and competitive landscape
  • Produce a pipeline and delivery plan for fulfilling customer reference needs in line with stakeholder requirements and Sitecore’s strategic vision
  • Conduct interviews with strategic reference customers at executive level to obtain crucial content for reference materials
  • Secure appropriate customers to support sales opportunities, product launches, beta programs, events, case studies, videos, and other marketing initiatives.
  • Work with regional Customer Success Teams to promote the Customer Reference   encourage customer participation
  • Provide regular reports on the effectiveness and status of the program for board review

Desired Skills and Experience

What you bring:

  • 5+ years’ experience in a customer referencing and/or customer marketing role, preferably within enterprise software sales and/or digital marketing organizations
  • Strong knowledge of cross-channel digital marketing
  • Able to work with cross functional teams in a global organization
  • Excellent program and team management
  • Experience in establishing strong working relationships both internally and externally, quickly establishing trust and credibility, particularly with senior executives in large strategic customer accounts
  • Outstanding communication skills
  • Excellent written and spoken English

Sitecore is proud to be an equal opportunity workplace, and is an affirmative action employer.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other legally protected basis.

Originally on LinkedIn


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