[JOB POSTING] Senior Manager Analyst Relations / FICO, NM – USA

Department Responsibilities:
Industry Analyst Relations is responsible for driving business results by developing and maintaining strong relationships with targeted IT industry analysts at leading research firms such as Forrester, Gartner and IDC.
The AR team works closely with senior marketing, sales and product management executives to develop and execute strategies that improve analyst understanding and perceptions of FICO, with a goal of favorably influencing the analysts’ research and interactions with technology buyers.
Analyst Relations is a Corporate Marketing function that provides centralized support for both internal and external stakeholders representing multiple industries, technologies and geographies.

Position Responsibilities:

  • Develop and execute analyst relations plan and contact strategies per product/industry to increase research coverage for FICO and ensure a continuous level of analyst engagement.
  • Manage outreach activities including analyst tours, briefings, inquiries and strategic advisory sessions; leverage interactions to gain intelligence that drives FICO strategies
  • Field inbound inquiries and research requests, assess each opportunity, and marshall resources to respond
  • Drive FICO’s participation in major vendor evaluations (e.g. Gartner Magic Quadrants, Forrester Waves), annual market share surveys, vendor landscape research and other research projects
  • Help plan, coordinate and host FICO Analyst Day events
  • Attend and help drive FICO participation in analyst hosted conferences and events
  • Monitor analyst research agendas, blog posts and tweets for new research opportunities and coverage
  • Procure and coordinate use of go-to-market services including analyst speaking engagements, webinars, custom research and publishing projects
  • Coordinate program execution with other disciplines including PR, product/industry marketing and events.
  • Ensure that AR best practices are employed consistently by FICO briefing teams and execs
  • Help manage relationships with the account team at each research firm
  • Assess program effectiveness by tracking and reporting program activity and outcomes

Preferred Experience:

  • • 7-10 years of professional experience in analyst relations, PR or product marketing in a B2B technology marketing environment
  • Track record of solid industry analyst relationships leading to influence and published results
  • Strong written and verbal communication skills
  • Strong technical and business background with the ability to link the two in ways that are meaningful to the analyst community
  • Demonstrated project management skills with the ability to independently manage a high volume of complex, deadline-driven tasks concurrently
  • Must be hands-on, work well in a team setting and be able to re-prioritize on the fly
  • Ability to influence and lead multi-functional teams
  • BA/BS degree required

Link to job on fico.com

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