IIAR Teleconference – Measuring the Success of AR: HP Case Study

On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives.

During this session Gerry will examine the key tenets of planning and executing a comprehensive, global AR measurement program.

Outline agenda:

  • AR Measurement:  What Metrics Really Matter?
  • Key Elements to Successfully Rolling Out an AR Measurement Program
  • Presenting Key Results for Best Effect:  A Data-Driven Approach
  • How to Use Measurement to Inform Executives & Justify AR Investment

Speaker background: Gerry is one of the highest profile AR professionals in the industry with 20 years of experience across marketing from public and analyst relations, to brand management and communications. He has held a number of senior communication roles in the enterprise and consumer technology industry and has worked for companies ranging from the largest multinational corporations to globally recognized PR agencies. Gerry moved to HP in 2008 and is now the Corporate AR Manager for the organization worldwide.

We hope you will be able to join us for this one-hour best practice call filled with useful tips and tools for proving the success of your AR programs.

This call is free for all IIAR members and non-members can pay $25 / £15 each to attend. Please email me to reserve your place on the call and receive dial-in details.

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2 Responses

  1. […] The traditional approach to that is share of voice metrics, which the IIAR recently profiled in a teleconference. However, I feel it is better when AR teams use balanced scorecard approaches that help them […]

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  2. […] The traditional approach to that is share of voice metrics, which the IIAR recently profiled in a teleconference. However, I feel it is better when AR teams use balanced scorecard approaches that help them […]

    Like

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