IIAR Analyst of the Year 2012: All new criteria

The IIAR Board has made a major transformation to the way this year’s IIAR Analyst of the Year is selected.

After numerous conversations with members, AR professionals and analysts we felt this year we needed to do things differently. We’re pleased with the new approach and hope you will agree that this year the survey will give every analyst an equal chance based on their expertise, credibility and research.

Rather than just nominating your top analyst, participants will this year be asked to rate their chosen analyst against a list of 10 criteria ranging from ‘Quality of research’ to ‘End-user influence’, and will be able to provide ratings for more than one analyst. The winner will be the analyst with the highest overall rating from multiple responses, rather than the analyst that attracts the highest number of votes. The Analyst Firm of the Year will be run using the same format only we’ve split out the large global analyst firms from other smaller and independent firms so you can vote for multiple analyst firms. This will allow us to recognise those large firms which have scale and market influence, as well as those that offer quality of research and value for money. Of course, it’s entirely up to you who you vote for and which criteria you believe offer the most value.

The survey will be opened in the next two weeks and we are looking forward to receiving your votes. All marketing communication professionals who regularly engage with analysts – IIAR members and non–members – are welcome to take part and all individual votes will be treated as strictly confidential. The survey will be open for seven weeks after which we will close it for analysis and announce the results early September.

Watch this space for news of the voting open!

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