- Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester
- Mandi Bateson – Director, Digital, Hill & Knowlton
- Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator)
- How are analysts using social media to conduct research, as well as to promote their opinions and findings?
- What social media tools are available to AR professionals, and how do they fit into the broader communications mix?
- How can AR professionals use social media to engage with industry analysts, and expand their analyst relationships?
- How does social media influence on decisions about complex & dynamic subjects, such as enterprise technology?
- What can we learn from other market segments about using social media for enterprise B2B communication & interaction?
Filed under: AR Agencies, Forrester, IIAR, IIAR Discussion Group, IIAR Forum, IT Analysis Firms | Tagged: AR Agencies, Forrester, Hill & Knowlton, IIAR, IIAR Discussion Group, IIAR Forum, IT analysis firms |