Around Peter Charville-Mort at Verdantix in 10 questions

Peter Charville-Mort is an Analyst at Verdantix, the independent analyst firm focused on energy, environment and sustainability. He can also be heard via the Verdantix blog or on twitter.

“When AR are able to provide a list of talks, presentations or seminars with representatives from the firm that cover or are able to talk about these issues it is a good sign that the company has a mature approach to energy, the environment and corporate sustainability.”


1.   What are your coverage areas?

My research focuses on energy and carbon management within large corporates, with a specific focus on the ‘consumption’ part of the energy value chain. I cover issues ranging from strategy, governance, process change and technologies involved in corporate energy and carbon management and cover both the supply and demand sides of the market, helping a wide range of roles from VPs of product strategy and CEOs in software start-ups to CSOs of large multi-national firms. My background, both commercial and academic, is in energy, environment and sustainability rather than IT. This helps me to see the bigger picture when it comes to understanding buyer needs and market trends – something that is crucial if you are to fully understand the risks and opportunities for firms

2.   What’s your typical day like?

On a good day I start the day off cycling through the sunny, quiet, meandering London streets to the Verdantix offices situated just by St James Park. If I time it badly, I choke on the fumes of buses and dustbin lorries on my ride in so I make sure I’m up early. Apart from that the rest of the day is as unpredictable as the British weather. It could involve a research call with a head of energy at an oil super major, meeting a client to help benchmark their energy management strategy, supplier briefings, a quick chat with a journalist or writing up a post for the Verdantix blog. If you want to be at the forefront of the industry you need to be active in all you do, whether it’s speaking to clients, researching or attending industry events.

3.   Now, c’mon, tell me an AR horror story?

It’s not an ‘AR’ horror story as such, but I think the hardest thing is working with firms that aren’t used to working with analyst firms, especially with regards to sustainability. Having said that, some adapt very well, even in the absence of any official AR.

4.   How do you position your firm? What is your business model?

Verdantix is an independent analyst firm providing authoritative data, analysis and advice to help our clients resolve their energy, environment and sustainability challenges. Our sustainability domain expertise and relationships with Heads of energy, environment and sustainability set us apart. Our current research agenda covers sustainability strategy, reporting & communications, strategic energy management, environmental performance, smart cities and product sustainability. We provide clients with access to our research through our knowledge service subscription, advisory sessions and also deliver custom research projects

5.   What is your research methodology, in 255 characters or less?

We have eight standard methodologies (and counting!) which all involve independent analysis of fact-based primary research. This can involve buyer and supplier interviews, product demonstrations, independent expert interviews, and real company financial and sustainability performance data.

6.   Any favourite AR professional you’d like to mention? Any why?

Geoff Dorrington at CA. Frank and honest feedback is something which I value greatly. I also find it very refreshing when you are able to pick up the phone or meet someone in AR that you are able to talk to on subjects other than requesting extensions, or pushing for responses.

7.   Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.

Given the fact that Verdantix is focussed on energy, environment and sustainability issues faced by large corporates it’s always great to see events where these issues are well represented or even events where these issues are the main focus – for example IBM held an analyst day like this last year. When AR are able to provide a list of talks, presentations or seminars with representatives from the firm that cover or are able to talk about these issues it is a good sign that the company has a mature approach to energy, the environment and corporate sustainability. A number of the IT firms are doing this which really helps me out.

8.   What are your offerings and key deliverables? 

I produce research reports (and blog posts) which include competitor benchmarks, market forecasts, analysis of company sustainability strategies, policy and market activity analysis. I also deliver analyst access calls and advisory sessions which could provide insight on anything from recent acquisitions in the market to competitive insight into services or products.

9.   Any hobbies or favourite restaurant / food that you’d like to share?

Hailing from the Welsh countryside, one of my favourite sports is rugby and with the world cup coming up in New Zealand I’ll be closely following how the Dragons get on. I do also enjoy getting out of London for the weekend and hitting the golf course. I find it a great way to unwind and take in some clean, country air.

10.   What are your biggest challenges for the upcoming six months? And for the next 30 mins?

Next six months: balancing several large research projects with increasing demands for advisory services and speaking engagements.

Next 30 mins: I need to run a quick check on the Smart Plugs we’ve installed in our office. As an analyst firm focused on sustainability, we practice what we preach!


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