Why and how should you tier the analysts?

This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.

1. IMHO, tiering should be at the individual analyst level and not at the firm. Read my comment here:

2. Still IMHO and still in that comment I made the point that tiering should be related to the AR plan objectives.

Read also the conversation here:

Finally, there’s an IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering « The IIAR Blog (IIAR membership required).


3 Responses

  1. Not to steal anyone’s thunder (let’s call it thunder-sharing)… here was my take on the subject back in early 2007: http://blogs.hillandknowlton.com/arcade/2007/02/09/perspectives-on-a-new-ar-blog/

    Isn’t it lovely we all agree? Now why don’t my clients always chime in?


    • Thanks Dom,

      As I was stating, it’s been a well ploughed subject already. And we all agree: 1. Tier individually 2. Make sure you align tiering to objectives 3. Provide different SLA per tier (if you don’t save time it’s not worth it)


  2. On my point #2, I use the SOSM model to Tier analysts according to my AR programme goals: http://www.slideshare.net/lludovic/SOSM15neutral


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