Proteiform Analystus -the multichannel dilemna for IT analysis firms in the socmed era

I was reading Merv’s post on Analysts Don’t List Themselves on Social Media « Merv’s Market Strategies for IT Suppliers and it coiincidentally resonated with a conversation I was having this week with an account manager at an IT analysis research form.

Merv’s point that twitter handles and blogs are not listed on analyst bios raises a good point: I mean surely this is so obvious that someone should have thought about it already. After some checking, someone already came up with this IDEAs (sorry, bad play on word but it’s Friday).

My comment on Merv’s blog was:

Going even further, when I do a search on gartner.com, idc.com or forrester.com, I would expect the blog posts to come up as well.

Why is the blog content not aggregated in the research portals???

Indeed. In today’s two-zero’s world, analyst output is proteiform (see Should the analysts be blogging?), so why segregate it by channel?

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One Response

  1. Just found out today Forrester actually lists blogs along analyst bios ; but not blog posts in their research portal not the twitter handles. Good start though, for memory they were the first ones to allow users to rate their research, and are stil the only ones to allow users to comment on their research.

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