IIAR publishes white paper on Managing the Gartner MQ

Today the IIAR published my whitepaper titled: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers.”  The paper is free for all IIAR members and can be found in the Library section of the organisation’s website www.analystrelations.org.  In it, I discuss and give recommendations on the key stages of the Magic Quadrant and [...]