Analyst of the year - submit your answers today

Quis custodiet ipsos custodes?
Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR).
In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly welcomed [...]

Around Robin Bloor from Hurwitz & Associates in 12 questions

In the second of our series of ‘email interviews’, we open up the IIAR blog to Robin Bloor of Hurwitz & Associates (and yes, the founder of Bloor Research) to share his views on the industry.

1. What are your coverage areas?
All technology except business applications such [...]

Around Clive Longbottom from Quocirca in 10 questions

This ‘email interview’ is the first of -we hope- a long series, in which we will open the IIAR Blog to analysts and get their insight on the industry. Being the quickest off the mark, the privilege to test this format comes to Clive Longbottom, the founder of Quocirca. Read below on his unabridged [...]

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources.
One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the demands [...]

Ethics and Independence Among Industry Analysts

There’s been a bit of a discussion going around lately on ethics in the industry analyst sector.
I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they cannot [...]

Gartner improves the vendor briefing process

In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor
Briefings process has been simplified based on feedback received from AR professionals.
Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to the [...]